For SEO (Search Engine Optimization) knowledge, both individuals and tools can specialize in this area. Here's a breakdown:
1. SEO Experts/Professionals: These individuals study and practice SEO to improve website rankings, content visibility, and traffic. They understand keyword research, link-building strategies, and optimizing websites for search engines.
2. SEO Tools: There are numerous software tools designed to help with SEO. Examples include:
- Ahrefs: Known for its backlink analysis and keyword research.
- SEMrush: Offers insights into competitors' SEO strategies, keyword research, and site auditing.
- Moz: Focuses on SEO analytics, link building, and keyword rankings.
- Google Search Console: A free tool from Google to monitor site performance and optimize SEO.
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